Reviews and ratings: 74 %

Go Pure Beauty review.

Description is an online store that focuses on providing science-backed skincare products. Their mission is to offer skincare solutions that are both effective and affordable, emphasizing the use of safe, clean, and clinically-proven active ingredients. The website features a range of skincare products, including best sellers, new products, and routine sets. Some of their popular items include Glow Pure Tinted Mineral Sunscreen SPF, Vitamin C Dry Oil, Dewy Serum, Neck Cream, and various moisturizers and serums.

The site also highlights their commitment to clean beauty and cruelty-free products. They have a dermatology advisory board with certified dermatologists who contribute their expertise to the brand. Customer testimonials on the site speak highly of the products, noting improvements in skin tone and texture.

GoPure Beauty offers free U.S. shipping on orders over $59, a 60-day money-back guarantee, and free returns. They also have a VIP community for customers to receive exclusive education, early access to new products, and a supportive skincare community. The company is based in California and encourages customers to join their email list for exclusive offers and updates.

Illustrative image for the reviewed web Source: Dall-E.

Illustrative image for the reviewed web Source: Dall-E.

Last review update: 8.1.2023

Main advantages


  • Effectiveness: Users report significant improvements in skin texture, reduced signs of aging, and overall better skin health.
  • Natural Ingredients: The products are formulated with natural, plant-based ingredients, appealing to those seeking cleaner beauty options.
  • Affordable Pricing: The brand is known for providing high-quality skincare at reasonable prices.
  • Suitable for Sensitive Skin: Many reviews highlight the products’ suitability for sensitive skin, with minimal irritation.
  • Cruelty-Free and Clinically-Tested: GoPure Beauty emphasizes ethical practices, including cruelty-free testing and scientific backing for their products.
  • Positive Dermatologist Reviews: Some users mention that even dermatologists have endorsed the effectiveness of these products.

Main disadvantages

  • Individual Results May Vary: Not all users experience the same benefits, with some reporting little to no noticeable improvements.
  • Heavy Reliance on Retinol: There are concerns about potential skin damage from excessive use of retinol in the products.
  • Online-Only Availability: GoPure Beauty products are exclusively sold online, which may limit accessibility for some customers.

Expert reviews

85 %

GoPure Reviews from 

Based on the provided review summary for GoPure, the e-shop has a TrustScore of 4 out of 5, with 6 total reviews. Here’s a breakdown of the ratings:

  • 50% of the reviews are 5-star, highlighting great experiences such as effective problem resolution, noticeable skin improvements, and satisfaction with product quality.
  • 33% are 4-star reviews, praising aspects like the skincare product’s efficacy, clean ingredients, and value for money.
  • 17% are 1-star reviews, with a negative experience mentioned about chips lacking flavor.

The positive reviews commend GoPure for its customer service, effective skincare products, and for being budget-friendly. The negative review, however, seems to be an outlier focusing on a different product (chips) which doesn’t align with the rest of the skincare-related feedback.

Taking into account the high percentage of 4 and 5-star reviews and the nature of the positive feedback, which emphasizes customer satisfaction, product effectiveness, and good value for money, the e-shop seems to be performing well. The lone negative review appears to be an anomaly and not directly related to the skincare products.

Given this information, I would rate GoPure at 85% on a scale from 0% to 100%. This score reflects the strong positive feedback in the majority of the reviews and the high level of customer satisfaction reported, while also taking into consideration the minor concerns and the unrelated negative review.

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GoPure Reviews[online]. [cited 09. 01. 2024]. Available from:


88 %

GoPure Vitamin C Serum for Face review from

The provided review summary for GoPure Vitamin C Serum shows it has an overall customer rating of 4.5 out of 5 stars from 910 global ratings. Here’s a breakdown of the ratings:

  • 70% of the reviews are 5-star, with customers praising the product for its effectiveness, noticeable skin improvements, and value for money.
  • 14% are 4-star reviews, indicating general satisfaction with the product’s performance and quality.
  • 9% are 3-star reviews, showing some reservations or mixed feelings about the product.
  • 2% are 2-star and 4% are 1-star reviews, reflecting some dissatisfaction among a small group of customers.

The top positive review praises the serum for its effectiveness and the desire to continue purchasing it. The critical review, however, raises concerns about the product’s consistency and smell, suggesting possible quality control issues.

Given the overwhelmingly positive feedback (84% of reviews are 4 or 5-star) and the few critical remarks, the product seems to be well-received by the majority of its users. The high percentage of satisfied customers suggests the product is effective and well-liked for its skincare benefits.

Taking into account the overall positive response and the minor criticisms, I would rate GoPure Vitamin C Serum at 88% on a scale from 0% to 100%. This score reflects the high level of customer satisfaction and the quality of the product, while also considering the critical feedback that points to areas for improvement.

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goPure Vitamin C Serum for Face[online]. [cited 09. 01. 2024]. Available from:
30 % reviews from

Based on the provided review summary for goPure Beauty, the e-shop has a 2.8-star rating based on 5 customer reviews. The customer experiences range from negative to neutral:

  • 60% of the reviews are negative, expressing dissatisfaction primarily with customer service issues, such as difficulty in contacting the company, problems with auto-ship subscriptions, and unresponsiveness to customer inquiries and complaints.
  • 20% of the reviews are positive, with some customers appreciating the diversity of products and special offers.
  • The remaining reviews are neutral, without strong positive or negative opinions.

Key issues mentioned in the reviews include problems with receiving products, challenges in canceling subscriptions, difficulty in obtaining refunds, and poor packaging. While there are some positive comments about the products themselves, the negative experiences largely revolve around customer service and post-purchase support.

Given the predominance of negative feedback, particularly regarding customer service and the handling of orders and returns, it would be appropriate to rate goPure Beauty lower on the scale. Considering the overall customer experiences reflected in these reviews, I would rate goPure Beauty at 30% on a scale from 0% to 100%. This score reflects the serious concerns raised by customers about the reliability and responsiveness of the e-shop, despite the presence of some positive product reviews.

Read all reviews… reviews[online]. [cited 09. 01. 2024]. Available from:
65 %

GoPure Beauty reviews from

Based on the provided summary of customer reviews for goPure Beauty, we have a mix of opinions:

  • Angela R. gave a 5-star review, stating she has been using the entire product line for almost 3 years and loves it.
  • Pam G. rated it 4 stars, appreciating the clean ingredients and affordability, specifically mentioning the glycolic sheet masks.
  • Denise W., however, gave a 1-star review due to dissatisfaction with the product’s texture on her skin and a concerning experience with customer data privacy. She reported receiving an email intended for another customer, raising concerns about the mishandling of personal information.

goPure Beauty responded to each review, showing engagement with customer feedback. However, the concerns raised by Denise W. about data privacy and customer service are serious.

Considering these reviews, goPure Beauty demonstrates a range of experiences from high satisfaction to significant concerns. The positive reviews praise the product quality and ingredients, while the negative review raises issues about product feel and potential data privacy issues.

Taking into account the mixed nature of the feedback and the seriousness of the concerns raised in the negative review, I would rate goPure Beauty at 65% on a scale from 0% to 100%. This score reflects the positive aspects of product satisfaction and company responsiveness, balanced against the significant concerns about customer service and data privacy.

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goPure Beauty | Reviews | Better Business Bureau® Profile [online]. [cited 09. 01. 2024]. Available from:
80 %

Do GoPure skin care products work? review from

The page is a comprehensive review of goPure Beauty, a skincare brand known for its natural ingredient-focused products. The review is conducted by Dermspotlight staff and medically reviewed by Dr. Nazanin Saedi.

Key Highlights:

  • goPure Beauty offers products formulated with potent active botanical extracts and ingredients traditionally used in skincare.
  • The brand emphasizes affordability and high quality, selling directly to customers through their website and third-party e-commerce platforms.
  • The product range caters to all skin types and addresses issues like wrinkles, fine lines, and skin firmness.
  • Key active ingredients include Retinol, Vitamin C, Hyaluronic Acid, Witch Hazel, and Shea Butter.
  • The brand’s notable products include goPure Retinol Serum, Hyaluronic Acid Serum, Vitamin C Moisturizer, and Rosehip Oil.
  • goPure Beauty is praised for using cruelty-free and free-from harmful chemicals in their products.
  • Customer reviews are mixed, with many positive comments about the scent, texture, and quality, but some negative feedback regarding the moisturizing effect and lack of visible results in some cases.
  • The brand offers a 60-day risk-free trial and does not have an auto-ship policy.

The final score for goPure Beauty, based on this review, would be 80% on a scale from 0% to 100%. This score reflects the brand’s commitment to natural, high-quality ingredients and its popularity among users. However, it also takes into account the mixed customer feedback and the concerns raised by some users about the efficacy of the products.

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GoPure Reviews - Do GoPure skin care products work? [online]. [cited 09. 01. 2024]. Available from:
94 %

Go Pure skin care reviews from

Rating: 4.7/5 (Based on 693 User Reviews)

Go pure offers a comprehensive range of products, catering to various skin types and concerns. Customers have repeatedly praised the brand for its innovative formulations that combine both traditional and cutting-edge ingredients. The products are reportedly effective, delivering on their promises of improved skin texture, reduced signs of aging, and enhanced overall skin health.

The majority of Facebook reviewers have expressed their satisfaction with the results they’ve experienced.

The final score of 94% underscores the brand’s success in delivering effective skincare products.This score is reflective of the largely positive user experiences and the brand’s growing reputation as a trusted name in skincare.

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Go Pure skin care reviews [online]. [cited 09. 01. 2024]. Available from:

Expert video reviews

goPure's Complete Morning and Night Routine - YouTube [online]. [cited 2024 Jan 09]. Available from:

How I use these serums in my day and night skincare! - YouTube [online]. [cited 09. 01. 2024]. Available from:

Common Skincare Misconceptions I See As A Licensed Esthetician - YouTube [online]. [cit. 09. 01. 2024]. Dostupné z:

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